Mint Jules
After Evolution it was time to shoot for the trend story in Market Watch (beer/wine/spirits trade) at Flatiron Lounge- about how brown spirits are tapping into 'the cocktail craze.' We shot a Sidecar (cognac), a Southern Peach (whisky) and a version of a Mint Julep (bourbon). Mint Jules is named for it's mixologist mother, Julie Reiner of Flatiron Lounge. It's a cross breed of a Mint Julep with a Mojito - and the mint just lingers and lingers. Love this job.
Julie preps the Southern Peach

Tthe Algonquin Hotel's painted mirror, acquired at auction and Flatiron's gorgeous logo.

Carina Salvi, photographer, hard at work for Market Watch magazine.
Julie preps the Southern Peach



Tthe Algonquin Hotel's painted mirror, acquired at auction and Flatiron's gorgeous logo.


Carina Salvi, photographer, hard at work for Market Watch magazine.


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